Fractional CFO Services for PI and Contingency Law Firms.
You built a 7 or 8 figure practice on grit, settlements, and long nights. But payroll, marketing, and case costs go out every week for fees that land next year, and no bank balance can tell you if that trade is working. We fill that gap. We join your leadership team so you can see next year before it happens, fund growth on purpose, and keep more of every fee.
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Law firm Expertise
More than 130 firms nationwide work with our team.
US based team
38 finance professionals behind every engagement. No single advisor risk.
2 times inc. 5000 honoree
Recognized among America’s fastest growing private companies.
CFO services built for the direct challenges facing law firms.
Not many fractional CFOs understand contingency fee timing and forecasting, case cost requirements, modeling, and case cost financing options.
We are making money, but I do not know if we are managing the firm well.
We understand the unique financial complexity for PI and contingency firms.
Firm-wide and pod-level models must support longer-term time horizons. Forecasts change frequently and your leadership team needs ready access to clear projections.
Firm size and speed of growth require different financing and liquidity options.
Marketing and sales are high-stakes. The firm needs a partner that understands marketing and sales KPIs and can bring a good dose of professional skepticism to the table.
Rising pressure from competition due to PE / MSO investment driving up CAC and compressing margins.
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Financial infrastructure to understand the future and influence it precisely.
Your firm has to make high-stakes decisions related to hiring, expansion, new practice areas and capital investment. Few firms can look 18 or 60 months ahead, or understand all the factors involved, without a specialist CFO.
No confusing spreadsheets.
Once set up, we use best in class financial projections and analysis software to consider the impact of your firm’s direction, e.g. to see how changes in staffing will impact net income and cash flows.
You set the vision - we help you get you there.
As part of our relationship with you, we will:
Guide
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large and small strategy discussions alongside managing partners and their leadership team.
Interpret
financial and non-financial metrics as part of a single financial operating system.
Connect
intake, marketing, staffing, profitability, compensation, forecasting, and value and timing of current inventory.
Predict
outcomes with leading indicators, planning horizons, concentration risk analysis, and financial modeling.
Month by month, your firm will master the Critical Four:
Revenue
Reveal where your firm creates value.
Gross Profit Margin
Sharpen practice practice groups or pods that need attention.
Net Profit Margin
Manage net profit margin while expanding case inventory values.
Cash
Operate confidently with forecasting and planning.
A structured CFO function, not occasional advice.
Every CFO relationship with Law Firm Velocity operates by a repeatable system that supports your firm’s goals for partner compensation, profit margins, liquidity, investments, capacity, retirement, and lifestyle.
Your first 90 days
- Review of systems, data, and financial operations
- First draft income statement, balance sheet, and cashflow forecast
- Scorecard review and update for marketing, intake/sales, legal production, and leadership team
- Gross profit forecast for firm and by pod
Your ongoing CFO cadence
Monthly CFO calls
- Summary of current financials and needed actions
- Long-term cash forecast review and needed actions
- Lead conversation on items blocking progress to quarterly and annual goals
- Marketing update
- Sales / intake update
Billing update calls
- Marketing KPI review
- Intake/Sales KPI review
- Updates on tasks and projects to hold leadership team
A CFO team with extensive legal-financial exposure.
Each Fractional CFO at law firm velocity is backed by a Director of CFO Services and a group of peers also focused on legal finance. You firm is tapping into a team of 40 finance professionals with feedback from 130 law firms each month.
Paul Carlson, CPA
Having built Law Firm Velocity into an Inc. 5000 fastest-growing company, Paul now leads our fastest-growing client relationships
Jackie Latorre
Jackie specializes in plaintiff and contingency practices, enabling firms to tame settlement-driven volatility in cash flow.
Jane Phillips
A leader among legal-financial leaders, Jane oversees our accounting operations and serves as CFO to a portfolio of multi-office firms.
Janeen Halversen
With two decades of operational finance behind her, Janeen now focuses on partner compensation modeling and profitability analysis.
Stephanie Rivera
Stephanie leads CFO engagements for rapidly scaling firms, establishing financial infrastructure that makes that fast growth sustainable.
Our current provider records the past. I need someone who helps us make decisions.
You're flying blind
Your case management system shows a growing caseload, but you can't tell which pods and practice groups make money, or whether cash will cover payroll six months from now.
You're holding back
You want to push growth, but without real forecasts and financial leadership you keep pulling your punches. Right now your tax CPA is the strongest financial voice at the firm, and a tax return once a year is not a growth plan.
Your KPIs don't add up
Marketing reports one number, intake reports another, and no one agrees on cost per signed case. We're not here to be your CMO or your sales coach. We build the firm's KPI reporting and hold every team to its targets.
You're out of answers
Revenue is flat, margins keep slipping, and the fixes you've tried haven't moved the numbers. You need a financial leader who can find the real constraint and set the plan.
Frequently asked questions
The engagement begins with a comprehensive review of your firm's systems, data, and financials. Within the first 90 days, we build your forecasting infrastructure (cash flow and pipeline reporting) and calibrate the KPIs and planning horizons that will guide leadership decisions going forward.
From there, the cadence is consistent: monthly CFO calls to review performance and cash positioning, monthly billing updates, and quarterly planning reviews where we reset priorities and look ahead.
The CFO assigned to your firm provides a clear window into your firm’s financial future, so you can make critical leadership decisions. They attend leadership discussions, interpret what the numbers mean, and connect what is happening operationally today to what it is likely to produce in revenue, margin, and cash six to sixty months from now.
Law Firm Velocity operates as an embedded financial leadership function. We connect financial reporting, intake performance, marketing investment, staffing decisions, and profitability into a single financial model so leadership can see how operational decisions affect revenue, margin, and cash.
The engagement begins with a comprehensive review of your firm's systems, data, and financials. Within the first 90 days, we build your forecasting infrastructure (cash flow and pipeline reporting) and calibrate the KPIs and planning horizons that will guide leadership decisions going forward.
From there, the cadence is consistent: monthly CFO calls to review performance and cash positioning, monthly billing updates, and quarterly planning reviews where we reset priorities and look ahead.
The CFO assigned to your firm provides a clear window into your firm’s financial future, so you can make critical leadership decisions. They attend leadership discussions, interpret what the numbers mean, and connect what is happening operationally today to what it is likely to produce in revenue, margin, and cash six to sixty months from now.
Law Firm Velocity operates as an embedded financial leadership function. We connect financial reporting, intake performance, marketing investment, staffing decisions, and profitability into a single financial model so leadership can see how operational decisions affect revenue, margin, and cash.
The engagement begins with a comprehensive review of your firm's systems, data, and financials. Within the first 90 days, we build your forecasting infrastructure (cash flow and pipeline reporting) and calibrate the KPIs and planning horizons that will guide leadership decisions going forward.
From there, the cadence is consistent: monthly CFO calls to review performance and cash positioning, monthly billing updates, and quarterly planning reviews where we reset priorities and look ahead.
The CFO assigned to your firm provides a clear window into your firm’s financial future, so you can make critical leadership decisions. They attend leadership discussions, interpret what the numbers mean, and connect what is happening operationally today to what it is likely to produce in revenue, margin, and cash six to sixty months from now.
Law Firm Velocity operates as an embedded financial leadership function. We connect financial reporting, intake performance, marketing investment, staffing decisions, and profitability into a single financial model so leadership can see how operational decisions affect revenue, margin, and cash.
The engagement begins with a comprehensive review of your firm's systems, data, and financials. Within the first 90 days, we build your forecasting infrastructure (cash flow and pipeline reporting) and calibrate the KPIs and planning horizons that will guide leadership decisions going forward.
From there, the cadence is consistent: monthly CFO calls to review performance and cash positioning, monthly billing updates, and quarterly planning reviews where we reset priorities and look ahead.
The CFO assigned to your firm provides a clear window into your firm’s financial future, so you can make critical leadership decisions. They attend leadership discussions, interpret what the numbers mean, and connect what is happening operationally today to what it is likely to produce in revenue, margin, and cash six to sixty months from now.
Law Firm Velocity operates as an embedded financial leadership function. We connect financial reporting, intake performance, marketing investment, staffing decisions, and profitability into a single financial model so leadership can see how operational decisions affect revenue, margin, and cash.
The engagement begins with a comprehensive review of your firm's systems, data, and financials. Within the first 90 days, we build your forecasting infrastructure (cash flow and pipeline reporting) and calibrate the KPIs and planning horizons that will guide leadership decisions going forward.
From there, the cadence is consistent: monthly CFO calls to review performance and cash positioning, monthly billing updates, and quarterly planning reviews where we reset priorities and look ahead.
The CFO assigned to your firm provides a clear window into your firm’s financial future, so you can make critical leadership decisions. They attend leadership discussions, interpret what the numbers mean, and connect what is happening operationally today to what it is likely to produce in revenue, margin, and cash six to sixty months from now.
Law Firm Velocity operates as an embedded financial leadership function. We connect financial reporting, intake performance, marketing investment, staffing decisions, and profitability into a single financial model so leadership can see how operational decisions affect revenue, margin, and cash.
The engagement begins with a comprehensive review of your firm's systems, data, and financials. Within the first 90 days, we build your forecasting infrastructure (cash flow and pipeline reporting) and calibrate the KPIs and planning horizons that will guide leadership decisions going forward.
From there, the cadence is consistent: monthly CFO calls to review performance and cash positioning, monthly billing updates, and quarterly planning reviews where we reset priorities and look ahead.
The CFO assigned to your firm provides a clear window into your firm’s financial future, so you can make critical leadership decisions. They attend leadership discussions, interpret what the numbers mean, and connect what is happening operationally today to what it is likely to produce in revenue, margin, and cash six to sixty months from now.
Law Firm Velocity operates as an embedded financial leadership function. We connect financial reporting, intake performance, marketing investment, staffing decisions, and profitability into a single financial model so leadership can see how operational decisions affect revenue, margin, and cash.
The engagement begins with a comprehensive review of your firm's systems, data, and financials. Within the first 90 days, we build your forecasting infrastructure (cash flow and pipeline reporting) and calibrate the KPIs and planning horizons that will guide leadership decisions going forward.
From there, the cadence is consistent: monthly CFO calls to review performance and cash positioning, monthly billing updates, and quarterly planning reviews where we reset priorities and look ahead.
The CFO assigned to your firm provides a clear window into your firm’s financial future, so you can make critical leadership decisions. They attend leadership discussions, interpret what the numbers mean, and connect what is happening operationally today to what it is likely to produce in revenue, margin, and cash six to sixty months from now.
Law Firm Velocity operates as an embedded financial leadership function. We connect financial reporting, intake performance, marketing investment, staffing decisions, and profitability into a single financial model so leadership can see how operational decisions affect revenue, margin, and cash.
The engagement begins with a comprehensive review of your firm's systems, data, and financials. Within the first 90 days, we build your forecasting infrastructure (cash flow and pipeline reporting) and calibrate the KPIs and planning horizons that will guide leadership decisions going forward.
From there, the cadence is consistent: monthly CFO calls to review performance and cash positioning, monthly billing updates, and quarterly planning reviews where we reset priorities and look ahead.
The CFO assigned to your firm provides a clear window into your firm’s financial future, so you can make critical leadership decisions. They attend leadership discussions, interpret what the numbers mean, and connect what is happening operationally today to what it is likely to produce in revenue, margin, and cash six to sixty months from now.
Law Firm Velocity operates as an embedded financial leadership function. We connect financial reporting, intake performance, marketing investment, staffing decisions, and profitability into a single financial model so leadership can see how operational decisions affect revenue, margin, and cash.
The engagement begins with a comprehensive review of your firm's systems, data, and financials. Within the first 90 days, we build your forecasting infrastructure (cash flow and pipeline reporting) and calibrate the KPIs and planning horizons that will guide leadership decisions going forward.
From there, the cadence is consistent: monthly CFO calls to review performance and cash positioning, monthly billing updates, and quarterly planning reviews where we reset priorities and look ahead.
The CFO assigned to your firm provides a clear window into your firm’s financial future, so you can make critical leadership decisions. They attend leadership discussions, interpret what the numbers mean, and connect what is happening operationally today to what it is likely to produce in revenue, margin, and cash six to sixty months from now.
Law Firm Velocity operates as an embedded financial leadership function. We connect financial reporting, intake performance, marketing investment, staffing decisions, and profitability into a single financial model so leadership can see how operational decisions affect revenue, margin, and cash.
The engagement begins with a comprehensive review of your firm's systems, data, and financials. Within the first 90 days, we build your forecasting infrastructure (cash flow and pipeline reporting) and calibrate the KPIs and planning horizons that will guide leadership decisions going forward.
From there, the cadence is consistent: monthly CFO calls to review performance and cash positioning, monthly billing updates, and quarterly planning reviews where we reset priorities and look ahead.
The CFO assigned to your firm provides a clear window into your firm’s financial future, so you can make critical leadership decisions. They attend leadership discussions, interpret what the numbers mean, and connect what is happening operationally today to what it is likely to produce in revenue, margin, and cash six to sixty months from now.
Law Firm Velocity operates as an embedded financial leadership function. We connect financial reporting, intake performance, marketing investment, staffing decisions, and profitability into a single financial model so leadership can see how operational decisions affect revenue, margin, and cash.
The engagement begins with a comprehensive review of your firm's systems, data, and financials. Within the first 90 days, we build your forecasting infrastructure (cash flow and pipeline reporting) and calibrate the KPIs and planning horizons that will guide leadership decisions going forward.
From there, the cadence is consistent: monthly CFO calls to review performance and cash positioning, monthly billing updates, and quarterly planning reviews where we reset priorities and look ahead.
The CFO assigned to your firm provides a clear window into your firm’s financial future, so you can make critical leadership decisions. They attend leadership discussions, interpret what the numbers mean, and connect what is happening operationally today to what it is likely to produce in revenue, margin, and cash six to sixty months from now.
Law Firm Velocity operates as an embedded financial leadership function. We connect financial reporting, intake performance, marketing investment, staffing decisions, and profitability into a single financial model so leadership can see how operational decisions affect revenue, margin, and cash.
The engagement begins with a comprehensive review of your firm's systems, data, and financials. Within the first 90 days, we build your forecasting infrastructure (cash flow and pipeline reporting) and calibrate the KPIs and planning horizons that will guide leadership decisions going forward.
From there, the cadence is consistent: monthly CFO calls to review performance and cash positioning, monthly billing updates, and quarterly planning reviews where we reset priorities and look ahead.
The CFO assigned to your firm provides a clear window into your firm’s financial future, so you can make critical leadership decisions. They attend leadership discussions, interpret what the numbers mean, and connect what is happening operationally today to what it is likely to produce in revenue, margin, and cash six to sixty months from now.
Law Firm Velocity operates as an embedded financial leadership function. We connect financial reporting, intake performance, marketing investment, staffing decisions, and profitability into a single financial model so leadership can see how operational decisions affect revenue, margin, and cash.
The engagement begins with a comprehensive review of your firm's systems, data, and financials. Within the first 90 days, we build your forecasting infrastructure (cash flow and pipeline reporting) and calibrate the KPIs and planning horizons that will guide leadership decisions going forward.
From there, the cadence is consistent: monthly CFO calls to review performance and cash positioning, monthly billing updates, and quarterly planning reviews where we reset priorities and look ahead.
The CFO assigned to your firm provides a clear window into your firm’s financial future, so you can make critical leadership decisions. They attend leadership discussions, interpret what the numbers mean, and connect what is happening operationally today to what it is likely to produce in revenue, margin, and cash six to sixty months from now.
Law Firm Velocity operates as an embedded financial leadership function. We connect financial reporting, intake performance, marketing investment, staffing decisions, and profitability into a single financial model so leadership can see how operational decisions affect revenue, margin, and cash.
I do not want to babysit a finance person. I want the function handled.
